For photos that become revelations. Discover something new: the POL filters featuring the T anti-reflective coating from ZEISS provide you with entirely new photographic insights by avoiding reflections on non-metallic surfaces. Experience a new definition of color and contrast. The name ZEISS has been synonymous with quality down to the last detail ever since Carl Zeiss opened his optical workshop in 1846. Your photos now also benefit from this quality. Demanding photographers know that a perfect photo requires perfect conditions: the subject, of course, but primarily the camera equipment.